Become a Wine Store Owner
You will learn: what a wine store owner does, how to start and run a wine store, and how to get customers and succeed in the retail wine business.
What Happens in the Wine Store Owner Certificate Course Online
The Wine Store Owner Certificate Course is an online learning program with suggested readings from the textbook (IAP Career College Guide to Become a Wine Store Owner). This course is self directed, which means you may study and complete assignments at times that are most convenient for you from the comfort of your own home.
This part-time Wine Store Owner Certificate Course Online has a recommended completion date of 6 weeks from the start of the program, however, you may choose to complete the course in as little as 4 weeks or as long as 12 weeks, depending on your schedule.
The Wine Store Owner Certificate Course Online has been created to allow you to complete it without any teaching assistance. However, if you have questions or need assistance, you can receive help from a Faculty Member throughout the 6 weeks of the course. Your Faculty Member is a valuable resource person who can provide you with personal teaching assistance to help you succeed in the course and advice to help you succeed in the career.
Course Topics
The Wine Store Owner Certificate Course Online has been developed to meet high academic standards, ensuring that as a graduate you can display with pride the Wine Store Owner Certificate you will earn from the International Association of Professions Career College. Topics covered in the Wine Store Owner Certificate Course Online include the following:
Getting Ready for Retailing Wine
- The Retail Wine Industry
- Products and Services Offered by Wine Stores
- Learning on Your Own and From Others
- Learning by Doing
Opening Your Own Wine Store
- Your Business Plan
- Start-Up Budgeting and Funding
- Choosing a Niche, Name, Location and Signage
- Equipment, Supplies, Insurance, Licenses and Taxes
- Interior and Exterior Design, Including Shop Décor and Displays
- Choosing a Distributor and Working with Wholesalers
Running Your Wine Store
- Systems for Daily Management
- Acquiring, Displaying, Merchandising and Pricing Inventory
- Managing Inventory and Accepting Payments
- Working with Consignors and Customers
- Hiring Great Employees
Marketing Your Wine Store
- Advertising, Promotions and Free Publicity
- Brochures, Flyers and Your Website
- Knowing Your Customers and Meeting Their Needs
- Getting Repeat Business and Referrals to Grow Your Business
- Grand Opening and Other Special Events
What Is Included in the Wine Store Owner Certificate Course Online
This all-inclusive Wine Store Owner Certificate Course package includes:
- Registration for the Wine Store Owner Certificate Course Online
- Access to a Faculty Member to provide you with personal teaching assistance and career advice
- (Optional) 2023-2024 membership in the IAPO International Association of Professional Wine Store Owners for only $2.99 per month
- Downloadable Wine Store Owner Certificate personalized with your name and the seal of the International Association of Professions Career College which you may print
- (Optional) Opportunity to order official certificates printed on fine linen paper and embossed with the gold seal of the college
- Textbook: IAP Career College Guide to Become a Wine Store Owner (e-book edition)

Register for the Wine Store Owner Certificate Course
HOLIDAY SEASON SPECIAL
It’s easy to change or cancel your course registration. See our FAQ page for details.
You can have all this for an incredible price. It can cost hundreds, or even thousands, of dollars to take other programs. (We found courses based on old editions of our guides with registration fees of up to $999 and more.) We are able to offer you online courses at a significantly lower cost to you because of our expertise from over 20 years of producing the leading online guides for non-traditional careers.
Our online certificate courses have previously been offered for a registration fee of $297 U.S. and include a textbook and professional membership – a total value of almost $377.
HOLIDAY SEASON SPECIAL: This all-inclusive registration package for the Wine Store Owner Certificate Course is priced as only $149.00 for the December 11, 2023 course.
Register today for the Wine Store Owner Certificate Course. Enrollment is limited and registration is on a first come first served basis, so we recommend that you register early for the Wine Store Owner Certificate Course online to avoid disappointment.
If the course is full, please email support@iapcollege.com to be notified when a new course date is scheduled.
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How Much Money Does a Wine Store Owner Make?
As a wine store owner, your income is determined by a number of factors, including: your experience, location, business model and how much revenue your wine store generates. According to data from PayScale, the average income for a small business owner in the United States is $73,000 - however this can range up to $182,000 or more.
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What Does a Wine Store Owner Do?
Opening your own wine store will give you the freedom to make your own decisions and express your own creative spirit in all areas of your store. You will have access to some of the world’s finest wines and you will have the luxury of selling the types of wines you want to sell. In addition to wine, you might also choose to sell gift items and wine accessories (from wine glasses to wine racks, corkscrews to carafes, and more). Your wine store can also be the site of exciting events such as wine tastings. You could attract customers who are upscale, affluent, hip, or just fellow wine-lovers who may become lifelong friends.
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How Do You Open a Wine Store?
Earning a certificate as a wine store owner will equip you with the principles and techniques for starting and running a wine store and becoming a professional wine store owner. A certificate also provides evidence of your expertise, assurance of your professionalism, an important credential for your resume, a competitive advantage when marketing your services and higher earnings (according to the U.S. Bureau of Labor Statistics).
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What is the Wine Store Owner Certificate Course?
In IAP Career College’s part-time online Wine Store Owner Certificate Course you will learn important principles and practical step-by-step techniques for getting started in a career as a professional wine store owner. This online course has a recommended completion date of 6 weeks, however it may be completed in as little as 4 weeks or as long as 12 weeks. The course has been created to allow you to complete it without any teaching assistance, however as a student you have access to Faculty Members to provide you with personal teaching assistance and career advice.
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What is IAP Career College?
The International Association of Professions Career College (IAP Career College) is a leading online career college offering affordable online certificate courses and professional certifications for non-traditional and "dream" careers. When you take a part-time online certificate course with IAP Career College, you can schedule your learning around your life - you can work at your own pace, at the best times for you and from the comfort of your own home. IAP Career College and affiliated company FabJob Inc (the leading online publisher of guide books on how to get started in a dream career) have served over half a million career changers on six continents since 1999.